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Visual merchandising audit – Common challenges and best practices to enhance customer journey

Visual merchandising audit – Common challenges and best practices to enhance customer journey

‘We eat first with our eyes.’ – Apicius, Roman gourmand Consumers are more actively shopping online. However, they still love in-store experience. They visit a store, experience products, and make a purchase decision – whether in-store or online. How you showcase your in-store merchandise influences the customer’s journey from entry to check-out. Visual merchandising plays […]