From Checklists to an

“Ops Brain"

How ABFRL Thinks About Retail Store Execution

19 Feb 2026 | 4:00 PM IST

Agenda

Welcome & Context
Why “Ops Brain” and why now

ABFRL Vision: Great Retail Execution

Perfect store definition
execution challenges
noise vs signal

Anatomy of an Ops Brain (ABFRL)

SOPs + store context
real-time leadership visibility
Intelligent tasking
data discipline without store fatigue

Proceso Live Demo

Daily store rhythm & task orchestration
SOP digitization & automated compliance
AI-driven photo audits & issue closure
Campaigns, VM, markdown execution
Dashboards for managers, brands & HO

Rollout & Success at ABFRL

Deployment phases
Execution score
TAT improvement
Compliance lift
leakage reduction

Q&A

What you’ll take away

How ABFRL defines the “perfect store”—and how it is measured
“Retail operations are no longer executed—they’re orchestrated.”
“The Ops Brain makes every store the best version of itself, every day.”
“From checklists to intelligence: this is the new retail operating system.”
“Execution is the new differentiator—and Proceso is the engine behind it.”

Speakers