Proceso

From Checklists to an

“Ops Brain"

How ABFRL Thinks About Retail Store Execution

A practical session on improving retail execution across stores, regions, and teams

What you’ll gain from this session

In this 45-minute session, you’ll learn how retail teams can:

  • Bring SOPs, audits, photos, and tasks into a single execution flow
  • Reduce execution noise and focus teams on what actually needs action
  • Improve issue closure timelines without manual chasing
  • Get real-time visibility at store, regional, and HO levels
  • Standardize execution while still allowing local flexibility
  • Create a repeatable execution rhythm that scales as the network grows

 

This applies whether you are in Store Ops, Retail Ops, VM, Regional leadership, CX, IT, or Digital teams.

What you’ll see 

  • Real examples of store checks and audits

  • How issues move from identification to closure

  • Store-level and HO-level visibility

  • A practical way to manage daily store execution

Who should attend

This session is useful for anyone involved in:
Store Operations, Retail Operations, Visual Merchandising, Regional Management, Central Ops, or Retail IT.

What you’ll take away

  • How ABFRL defines the “perfect store” and how it is measured
  • Retail operations are no longer executed they’re orchestrated.
  • The Ops Brain makes every store the best version of itself, every day.
  • From checklists to intelligence: this is the new retail operating system.
  • Execution is the new differentiator and Proceso is the engine behind it.

Agenda

Welcome & Context
Why “Ops Brain” and why now

Anatomy of an Ops Brain

  • SOPs + store context
  • real-time leadership visibility
  • Intelligent tasking
  • data discipline without store fatigue

ABFRL Vision: Great Retail Execution

  • Perfect store definition
  • execution challenges 
  • noise vs signal

Rollout & Success at ABFRL

  • Deployment phases
    Execution score 
  • TAT improvement
  • Compliance lift
  • leakage reduction

Proceso Live Demo

  • Daily store rhythm & task orchestration
  • SOP digitization & automated compliance
  • AI-driven photo audits & issue closure
  • Campaigns, VM, markdown execution
  • Dashboards for managers, brands & HO

Q&A

Speakers

Pavan Katregi

Pavan Katgeri

Head of Safety- Aditya Birla
Lifestyle Brands Limited

Barkha Singh

Barkha Singh

Vice President - Retail
Business Growth, Proceso